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Product Photography, Part 12: Color Correction and Presets

An essential component of product photos is ensuring the color matches the real-life item. This is the 12th installment in my series on helping ecommerce merchants create better product images, following “Part 1: Choosing Backdrops,” “Part 2: Selecting Tripods,” “Part 3: Artificial Lighting Basics,” “Part 4: Angles and Viewpoints,” “Part 5: Choosing a Camera,” “Part …

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13 One-Page WordPress Themes for Startups, Products, More

A one-page WordPress theme can launch a business, product, or even a promotion. Modern single-page design utilizes stylish minimalism to keep visitors focused while leaving room for bells and whistles, such as animated elements, parallax effects, and call-to-action buttons. Here is a list of one-page commercial WordPress themes. There are themes for startups, agencies, products, …

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Honest Messaging Drives Conversions This Holiday Season

The 2021 holiday shopping season is unpredictable for both shoppers and merchants. Supply chain interruptions and likely shipping delays have prompted many consumers to wrap up gift-buying earlier than usual. According to Quantum Metric, a provider of optimization tools, 64% of this year’s shoppers are more emotionally invested in the gift-buying process, hunting for presents …

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How Content Drives Low-cost Ad Conversions

Content marketing is often associated with search engine optimization since the two disciplines can work hand in glove. But there can be a strong affinity between content marketing and advertising, too. Content marketing is the act of creating, publishing, and distributing content to attract, engage, and retain an audience of customers and prospects. Many businesses …

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Using Rich Snippets for Ecommerce Product Pages

Rich snippets are additional details in organic listings that stand out in search results. Ratings, prices, FAQs, videos — all are examples of rich snippets. “Structured markup” is programming code that creates rich snippets. Any website can contain structured markup — Schema.org is the most popular type. Thus rich snippets are entirely under a site’s …

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Charts: Physical Retail to Transform Layout, Purpose

The shift to online buying could prompt physical retail stores worldwide to commit a third of their space for online fulfillment. That’s according to Edge by Ascential, a U.K.-based research and advisory firm. Its “Retail Insight” service provides market data and analysis to worldwide retailers — based on 2 million data points and 40 economic …

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