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Future-Proofing Retail Operations in the Era of Supply Chain Chaos

By Jack M. Germain Nov 5, 2021 9:39 AM PT As a result of the current pandemic-induced supply chain disruptions and evolving consumer shopping habits, a growing number of retailers are considering shuttering storefronts and selling their selected inventory with internet-based direct-to-consumer (DTC) buying options. A better option is for retailers to rethink their current …

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Big Business Can Learn About Customer Closeness From D2C Brands

News of direct-to-consumer (D2C) prescription glasses retailer Warby Parker and its IPO in late September put all eyes on the D2C pioneer’s business model. Warby reached a $6 billion valuation, 50 percent higher than its valuation in 2020, with much fanfare and anticipation for similar IPOs like that of D2C sneaker retailer Allbirds. Selling directly …

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Big Picture Marketing Advice for E-Tailers This Holiday Season

The holiday season is fast approaching, and e-commerce retailers are gearing up with marketing strategies to make the most of this all-important period that, in some cases, can make or break a business. It’s no secret that much of the money spent in retail e-commerce is transacted during the last few months of the year. …

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New Cyber Theft Group Uses Revitalized Tricks To Target Online Merchants

By Jack M. Germain Oct 21, 2021 5:00 AM PT A new fraud ring called Proxy Phantom is using sophisticated credential stuffing attack methods to take over customer accounts for U.S.-based e-commerce merchants. The latest research from digital trust and safety firm Sift demonstrates fraudsters’ relentless innovation and reinforces retailers’ need to double down on …

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Amazon Celebrates SMB Sellers’ Successes, Introduces New Tools at Virtual Event

By Jack M. Germain Oct 22, 2021 5:00 AM PT Amazon heralded its shifting strategies to help sellers expand with new tools during its two-day Accelerate Seller Conference this week. The e-commerce giant announced its growing success with American small and medium-sized businesses empowerment this year, its glowing Sellers Report, and the results of its …

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The Rise of Digital Ad Taxes Could Impact Online Marketplaces

For years, affiliate marketers, social media companies, online marketplace platforms, and search engines alike have enjoyed the seemingly ubiquitous tax-free landscape from their digital activities afforded to them by the United States’ Internet Tax Freedom Act of 1998. However, that could all be changing soon. On the horizon, taxpayers should prepare themselves for the next …

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Walmart Announces Merchandise Hub for Netflix

By John P. Mello Jr. Oct 12, 2021 4:00 AM PT Walmart and Netflix are teaming up to sell merchandise pegged to the streaming media provider’s content. “Through this new partnership, Walmart will not only offer products that bring the imagination of Netflix creators into reality, but Walmart customers and Netflix superfans will also find …

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Privacy Concerns Key Reason Buyers Flee Online Retailers

By Jack M. Germain Oct 13, 2021 5:00 AM PT Consumers would rather avoid brands than compromise personal data, according to new research. Brands that handle consumer data transparently and ethically, however, will be best positioned to navigate and engage with this cautious consumer base. Shopper discontent with online retail sites is localizing to two …

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